Simple Steps to Improve the Overall Massage Experience:
  1. Sight – Lighting
  2. Sound – Music
  3. Scent – Aroma
  4. Touch – Soft Linens and Warmth
  5. Taste – Drink
The therapeutic value of a massage comes in two parts. The primary benefit is delivered through the skillful hands of the therapist. The secondary benefit is the experiential component that is often overlooked: Sight, Sound, Scent, Touch and Taste. This all takes place before the therapist ever touches the client. Each year I revisit a spa in Colorado, just for the relaxing atmosphere of the spa itself. It isn’t very big or fancy, but the space is cleverly utilized and a lot of thought was spent on the ambience. The massage is good but it’s the complete experience I receive from the time I walk in the door until I leave that keeps me coming back for more. On arrival I enter a peaceful zone of meditative music. The lighting is not bright, but natural. Directly in front of me is a comfy overstuffed love seat that invites me to sit in respite. I pour myself a glass of scented water from a pitcher laden with freshly sliced fruit floating on the top. I sip quietly, while I’m hypnotized by the lazy trickle of the waterfall that is surrounded by live plants. My treatment has begun. The therapist in a calm and friendly voice greets me and guides me to the treatment room. She takes a moment to explain where to leave my clothes, which way to lie down and directs my attention to the linens by folding them down so I know to cover up with them. The linens are soft, the lights are low and the table is warm. I want to stay forever. After my massage I collect myself, get dressed and in a Zombie-state, quietly check out. I re-enter the world with a renewed mind and with thoughts of returning. What experiences keep bringing you back?
Download Free Cheat sheet

Download Free Cheat sheet

Ready to make more money from your existing clients? Grab this cheat sheet. 

12 Sure-Fire Strategies to Make More Money In Your Massage Practice. 

Thanks! Check your email for your free cheat sheet.